Stationery

Business Cards

Front:

I decided on portrait business cards for the ease of displaying text in a list and because I like how I can guide the viewer through the information in a more reliable way. Rather than naming each information field with "phone, email, fax", I used icons from Font Awesome. I felt using icons/pictograms made sense with Third Eye’s design direction.

Back:

Thinking about the future and how technology is progressing, I thought an important part of future business cards will be providing a link to the digital world. The closest equivalent in current technology is a QR code. I made the code a primary element of the back of the card. If this QR code were real, it would put all the information on the business card into the user’s smart phone as a contact.

Company Letter

The letter being written is from the Third Eye CEO to the Tech Buy (retail tech store) Regional Manager. The Third Eye CEO is asking the regional manager if he would like to include free Third Eye pens for the show-floor and Tech Buy Staff. This would be a way for Third Eye to secretly steal information from the tech buy retail store as well as their employees.

I stuck to the two primary colors for the letterhead (Red and Dark Grey). I also used my triangulated pattern and red eye pattern for accents.

Mailing Label

I designed my mailing label in a similar way to the back of the envelope. Containing many of the same elements such as: the secondary Third Eye logo in white, a strip of the red eye pattern, and a large gray area for the sending address. Third Eye’s address, phone number, and website address are also included.

Envelope

I utilized both a light and a dark gray and got my primary red color from the red eye pattern visible on both sides of the envelope. Instead of having my logo printed on the front of the envelope, I have it sealed with a sticker containing the logo.

The back of the envelope has plenty of space for the sending address, along with the logo, address, and strip of the red eye pattern.